HW 16b: Scobler's view on Blogs

In Blogs: Humanizing the Face of Corporate American, an interview with Robert Scoble, Scoble explains what makes blogging “hot”(Klein and Burstein p.130). Scoble presents five pillars of conversational software in his interview. He first mentions that blogs were the first to “ease of publishing.” What Scoble means by this is that blogs are very easy to publish things on. Blogs are mainly free or inexpensive and blogs allow everyone to write about the weather, politics or their feelings. The list is endless. Second, blogs were “discoverability.” Blogs enable people to get discovered with music, businesses, and their writing. All of this was possible due to tags and pings, which allows easy access to topics. Third, blogs were “cross-site conversations.” This allowed the people with blogs to add links to other people’s blogs and vice versa. This permitted bloggers to see who was accessing their blog. Fourth, blogs were “permalinking.” This permits bloggers to directly access a post by just clinking on a link on their blog. Lastly, blogs were “syndication.” Bloggers are able to benefit from this pillar because it allows them to keep educated about the topics they want to know. In other words it keeps bloggers in the loop in a easy way. Scoble’s five pillars are just some of the benefits of blogging. Blogging over all is an easy way to find out information and express how you feel.