HW 13: The Impact of Business Blogging

I believe that the impact of blogging on business is more important than the impact of blogging on communication that is not business or profit-related. Many people benefit from business blogging such as the customers, the organization and the manufactures. Many customers are able to look at blogs to get information about products they are thinking about buying. Customers are also able to make blogs saying why they like certain products or businesses. As Kline states on page 223, business blogs allow customers to “sniff around for deals and partners.” Businesses are able to benefit by posting blogs about the products they sell, which can include what the products do and the price of a product compared to other business‘s products. Blogging for business actually impacts our society, where as blogging for communication, is just another form of communication. I think that our society is benefiting from business blogs and will continue to make the business world stronger.